File this under the “now I’ve seen everything” folder. While waiting at the meat counter at my local grocery store this afternoon, I saw a wine display with wines labeled as follows:
Chops and Burgers
Salmon and Trout
Chicken and Turkey
Cheese and Crackers
Lobster and Shrimp
I thought it must be produced by some big California winery that also makes box wines and those tiny bottles that they overcharge you for on domestic airlines. Surprise…it’s produced by Barton and Guestier, a reputable French winery and distributor. The Wine Enthusiast gives the wines respectable ratings, 86 points for the Chops and Burgers, which is basically a Bordeaux-style red blend and 85 points for the Salmon and Trout, a Bordeaux Blanc. Although tempted to buy a bottle, just to try it, I resisted. I actually got a little miffed. What makes this winery think it has to bottle wine with pictures on the label and suggest pairings? Remember Giranimals children’s clothing in the 70’s? The idea was each item of clothing had a tag depicting a cartoon style animal. Your child could dress himself by matching the animals, thereby causing you less embarrasment when little Suzy or Jonnie turned up at school looking like they’d been dressed by the family dog. The company went so far as to suggest that by allowing little ones to match the tags you were increasing your child’s self confidence. I suspect it was created by a mother who wanted a few more minutes to herself in the morning.
Anyway, I digress. My thoughts also turned to how many countries in the world has B&G targeted this concept to? I’m gonna guess one – the United States. Do you really think the average Frenchor Italian wine consumer would stoop so low to buy a wine that suggest he doesn’t know what to pair it with? Yikes.
So, thank you B&G, but no thanks. I’ll continue to match my food and wine the old fashioned way. I’ll use my IPad app.